OUR SERVICES
Meetings + Events Management
As a trusted extension of your team, we bring nearly two decades of expertise to every program, blending strategic thinking with elevated execution to ensure measurable outcomes and moments that resonate.
Our approach is intentionally structured and insight-driven. We manage every phase of the planning process with clarity and control — from concept and creative direction to logistics, production, and on-site management. Whether supporting an internal team or leading the full scope, we streamline the process, save time, reduce costs, and mitigate risk. The result: high-impact experiences delivered on time, on message, and on budget.
At L’ Shanell + Co., we don’t just manage events — we architect experiences that align seamlessly with your goals, your message, and your audience.
THE L' SHANELL EXPERIENCE
EVENTS
HOTEL + VENDOR
Behind every number is a client who trusted us to deliver. From Fortune 500s to founder-led teams, we bring structure, creativity, and consistency to every collaboration.
YEARS
EXPERIENCE YOU CAN COUNT ON
PRODUCED SINCE 2008
of experience in events + marketing
PARTNERS NATIONWIDE
500
17
750
Events We Produce
CORPORATE EVENTS
SPECIAL EVENTS
CREATIVE PRODUCTIONS
BRAND EVENTS
Conferences
Sales Meetings
Trade Shows
Board Meetings
Summits
Incentive Trips
Intimate Dinners
Client Receptions
Customer Appreciation Events
Award Shows
Holiday Parties
Company Milestone Celebrations
Galas + Fundraising Events
Brand Photo Shoots
Brand Video Shoot
Fashion Shows
Fashion Productions
Brand Activations
Product Launches
Brand Launches
Pop-Up Shops
Networking Events
Retreats
Workshops
Virtual Summits
Grand Openings
SERVICE OFFERINGS:
- Objective Setting & KPI Identification
- Agenda Development
- Messaging & Communications
- Theme Development
- Budget Development
- Location Analysis
- Event Consulting
05
01 / EVENT STRATEGY
02 / SITE SELECTION
03 / PLANNING & LOGISTICS
04 / ONSITE MANAGEMENT
05 / POST-EVENT ANALYSIS
05
SERVICE OFFERINGS:
- Venue Research & Selection
- Strategic Sourcing & Contract Negotiations
- Comparative Analysis Tools
- Site Visit Coordination
- Contract Optimization
01 / EVENT STRATEGY
02 / SITE SELECTION
03 / PLANNING & LOGISTICS
04 / ONSITE MANAGEMENT
05 / POST-EVENT ANALYSIS
05
SERVICE OFFERINGS:
- Contract Negotiation & Protection
- Entertainment & Speaker Procurement
- Food & Beverage Management
- Budget Management
- Travel Services & Ground Transportation
- Vendor Management
- Registration & Attendee Management
- Event Design
- Safety & Contingency Planning
- & More…
01 / EVENT STRATEGY
02 / SITE SELECTION
03 / PLANNING & LOGISTICS
04 / ONSITE MANAGEMENT
05 / POST-EVENT ANALYSIS
05
SERVICE OFFERINGS:
- Registration & Hospitality Desk Support
- Setup & Breakdown Management
- Volunteer & Staffing Management
- Group Activities Management
- Off-Site Event Support
- Transportation Logistics
- Entertainment Coordination
- Speaker Rehearsal Coordination
01 / EVENT STRATEGY
02 / SITE SELECTION
03 / PLANNING & LOGISTICS
04 / ONSITE MANAGEMENT
05 / POST-EVENT ANALYSIS
05
SERVICE OFFERINGS:
- Budget Reconciliation
- Cost Savings Reporting
- Attendee Survey Coordination
- Program ROI Analysis
- Debrief Meeting Coordination
01 / EVENT STRATEGY
02 / SITE SELECTION
03 / PLANNING & LOGISTICS
04 / ONSITE MANAGEMENT
05 / POST-EVENT ANALYSIS
Initial Consultation Meeting
We begin our partnership with an initial consultation meeting, a crucial first step that allows us to understand your brand, vision, goals, and event expectations. This meeting is an opportunity for mutual learning and ensures that our services align perfectly with your needs. We’ll discuss key details such as your event's purpose, desired outcomes, and budget, setting the foundation for a successful collaboration.
step 1:
Proposal Development + Review
Following our initial consultation, we will craft a customized proposal that outlines our strategic approach, tailored services, and the investment required to bring your event to life. During the proposal review meeting, we’ll walk you through each element of the proposal, making sure it meets your expectations and fits within your budget. This step ensures clarity and alignment before moving forward.
step 2:
Kick-Off Meeting
After you approve the proposal, we’ll conduct a kick-off meeting to officially launch our partnership. During this meeting, you’ll be introduced to your dedicated project team, and we’ll outline the communication plan, project timeline, and milestones. This meeting sets the stage for our collaboration.
step 3:
Discovery + Strategy
Once our partnership is underway, we immerse ourselves in understanding your brand, objectives, and the essence of your event. Through collaborative discussions and thorough research, we define a strategic roadmap that aligns with your goals and budget while resonating with your target audience. This foundational step ensures that every aspect of the event is tailored to meet your unique needs.
step 4:
Event Management + Execution
With the strategy in place, our event management process begins. We’ll handle all logistics, coordination, and execution, ensuring that every detail is meticulously managed. Throughout this phase, we’ll keep you informed and involved, making sure the event reflects your vision and meets your objectives. Our systems and processes are designed to ensure a seamless, stress-free experience, allowing you to focus on engaging with your audience and enjoying the event.
step 5:
Marketing + Creative
01
Event Marketing
Elevate your event with our event marketing services, combining a deep understanding of marketing fundamentals with the latest digital trends. We create tailored campaigns that do more than fill seats—they engage your audience and amplify your event’s reach. From crafting social media buzz to designing registration websites, we ensure your event connects with the right people at the right time. In addition to our comprehensive event marketing strategies, we also source a wide range of promotional merchandise to amplify your brand’s presence. Customized to reflect your brand’s identity, these items are strategically selected to drive engagement and ensure your message resonates long after the event concludes. Whether it’s branded apparel, custom giveaways, or unique swag, we ensure that every promotional item not only enhances your event but also leaves a lasting impact on your audience.
02
Creative Branding & Design
Our creative services are all about making your brand shine through tailored aesthetics, design, and decor that bring your event to life. We start by deeply understanding your brand and vision, then craft everything from impactful signage and captivating collateral to logos, name badges, and mobile apps that engage and impress. We also excel in creating registration websites that seamlessly align with your event’s theme, ensuring a smooth, visually compelling experience from the first impression to the final registration click. Every detail is thoughtfully designed to enhance your event, leaving a lasting impact on your audience and elevating your brand.
03
Brand Visual Storytelling
Our Brand Visual Storytelling service elevates your brand through powerful, strategically crafted photo and video content. From initial concept development to final execution, we manage every detail to ensure each visual authentically reflects your brand’s voice. Our expert team—including photographers, videographers, wardrobe stylists, makeup and hair professionals, and creative directors—collaborates to create compelling visuals that resonate with your target audience. Beyond just a shoot, we provide a holistic branding experience, transforming your visuals into strategic assets that enhance your brand’s online presence and drive engagement. Ready to bring your brand's story to life? Contact us today for a personalized consultation.
04
Fashion Show Production
At L’ Shanell + Co., our fashion show production expertise is rooted in a deep understanding of the creative, technical, and backstage elements required to deliver five-star fashion experiences. Whether you're a designer launching a new collection or an organization incorporating fashion into a corporate or fundraising event, we bring your vision to life with precision and flair. From concept and artistic direction to model casting, wardrobe fittings, and runway training, our meticulous approach ensures every detail is flawlessly executed. We handle everything from venue sourcing to audio-visual coordination, leaving you free to focus on your guests while we create an unforgettable, world-class show that captivates and entertains.
"Everything was perfect & extremely professional!"
L' Shanell provided event services a week before the big event and she quickly organized everything from the vendors to the venue! The event took place at Carnivale and included a band, DJ, comedian, etc., and she worked with all the vendors to ensure that they arrived promptly and were compensated. All I had to do was arrive at the venue and enjoy myself! She handled all the small details. I had an excellent stress-free event! We love to throw stellar events, and frequently hire event coordinators, but she was by far the best I've worked with! Hire her, you won't regret it!
"All I needed to do was to show up and shoot."
I would like to thank my partner in crime, Ms. Latoya Shanell, for all the sleepless nights planning this event. I don't always put my trust in people but there's something special about you, that everyone feels who has been around you for any length of time. You are really great at what you do, and know that any event that I may have in the future, your name will be at the top of the list. You are truly worth your weight in Gold. It's funny how serious of a business person you are and at the same time knowing when to let your hair down. What you did last weekend was incredible and I'm so thankful to have you as the nucleus of this event. They say one must work to reach perfection, so you must be proud of yourself for pulling this off. Words cannot express how I feel right now. And no... I have not said thank you enough. Thanks again for being perfect.
"Her reach for a high level of achievement are unmatched"
Latoya has sourced, planned and executed large corporate conferences on behalf of AAA and led a team of 4-5 onsite event support staff. She is an extremely positive, conscientious, trustworthy and organized professional meeting planner. I am continually impressed with her knowledge, experience and ability to remain calm during stressful situations. Her integrity and responsibility, as well as her reach for a high level of achievement and excellence are unmatched. Latoya is truly a team player and always represents herself in a professional and articulate manner. Latoya's partnership has been an invaluable and tremendous asset to us.
"Release & relax because you will be in great hands"
We enjoyed working with L'Shanell + Co. to coordinate the Natural Hair Bridal Couture Fashion Show with Grammy and aware-winning artist Dwele for our launch event! L'Shanell was very professional and thorough. We recommend her services for your next event. Release and relax because you will be in great hands with L'Shanell!
Branded Gifting
surprise + delight with an
Experience in a Box
Our branded corporate gifting service goes beyond simply sending a gift—it’s about telling a story and creating a memorable experience. From pre-curated gift boxes to fully customized creations, we meticulously design each gift to align with your brand’s identity, ensuring it resonates with your recipients on a personal level.
From concept to delivery, we handle every detail, crafting experiences that foster deeper connections and enhance brand loyalty. Whether for employees, clients, or special events, our tailored approach guarantees that your gifts reflect your brand’s values and leave a lasting impact.
