We know OUR STUFF
We're FUN PEOPLE
We DELIVER RESULTS
L’ Shanell + Co. was built on the belief that exceptional events aren’t just planned — they’re deeply intentional. Founded by a multi-award-winning Certified Meeting Professional (CMP) with two decades of experience, our agency bridges structure and creativity to help companies, organizations, and visionary leaders bring their goals to life through immersive, high-impact experiences. We exist to make event planning less chaotic and more strategic.
We specialize in full-scale meeting and event management, experiential marketing, and branded gifting solutions. As a trusted partner to internal teams, department leads, and organizations nationwide, we deliver programs that align with your objectives — and consistently exceed expectations. Whether we’re leading a corporate conference, producing a launch, supporting a healthcare organization’s program, developing a brand activation, or advising a small business owner on elevating their visibility through strategic events, our approach remains the same: clear communication, collaborative leadership, and flawless delivery.
EVENTS
HOTEL + VENDOR
We’ve partnered with executive teams, marketing leads, and mission-driven founders to deliver programs that are seamless, strategic, and built to resonate. Every detail is intentional. Every outcome, measurable. Every project, a reflection of trust.
YEARS
TRUSTED BY FORTUNE 500s, HEALTHCARE ORGANIZATIONS, PUBLIC SECTOR PARTNERS AND FOUNDER-LED BRANDS, WE APPROACH EVERY PROJECT WITH PRECISION AND CARE.
PRODUCED SINCE 2008
of experience in events + marketing
PARTNERS NATIONWIDE
Elevated
Professional
Bold
Creative
The L' Shanell Difference
FEATURED CLIENTS
Our values define our character, drive our motivation, and guide our interactions with people, decision-making processes, and business conduct.
OUR CORE VALUES
We prioritize meaningful client connections, investing time to truly understand your brand and vision. We’re more than just service providers; we’re your dedicated business partners.
We have a passion for expertly orchestrated events, and your goals are our goals. Together, we’ll make sure to achieve them with the same passion as you.
Passion
We maintain a respectful and courteous demeanor towards everyone we work with, ensuring every aspect of your event is handled with the utmost care and expertise. We ensure reliability in our work, adherence to industry standards, and a commitment to continuous improvement.
Professionalism
We practice clear, open, and honest communication, listening thoroughly to understand your needs, goals, and expectations.
Communication
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We challenge the norm by thinking outside of the box, making bold decisions, and using creativity to solve challenges and achieve success.
Creativity
We do what we say we will do, deliver on our promises, are ethical in our actions and honor our commitments, valuing your trust and taking our responsibility seriously. We believe in being genuine and transparent in all our dealings. By staying true to ourselves and our values, we forge stronger, trust-based relationships with our clients and partners.
Integrity
We strive to go above and beyond the average level of service. It’s why we continue to exceed expectations, deliver flawless execution, and create an experience you and your guests will always remember.
Excellence
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LATOYA SHANELL McCREARY
THE L' SHANELL + CO. TEAM
As CEO of L' Shanell + Co., Latoya has mastered the art of creating world-class, immersive experiences that not only meet—but exceed—client expectations. Her strategic planning, exceptional organizational skills, and detail-oriented approach have made her a trusted partner to corporate professionals and small business owners alike. Latoya's expertise spans beyond event execution to include strategic marketing, where she has crafted and led campaigns that resonate across diverse industries. She is known for increasing program quality, streamlining operations, mitigating risks, reducing costs, and delivering measurable results that amplify brand impact.
In addition to client work, Latoya connects and empowers her industry peers and entrepreneurial community through platforms she founded—L' Shanell Boss Round Table and Event Pros Unplugged. Her journey is deeply rooted in a commitment to building a thriving ecosystem of purpose-driven leaders. Through these platforms, she has helped hundreds of business owners forge high-value relationships, pivot profitably, and create transformative collaborations. She is passionate about building networks that offer genuine support, empowerment, and pathways to sustainable success—while fully understanding the unique challenges and opportunities that come with business ownership.
Latoya has led successful programs for Fortune 500 brands, the pharmaceutical and healthcare industries, and visionary entrepreneurs and small business owners across the world.
She has been featured as one of Connect x BizBash's 40 Most Influential & Innovative Corporate Meeting and Event Planners, and continues to be recognized for her leadership and impact in the events and marketing industries. Most recently, she was honored with the 2025 Visionary Award by Smart Women in Meetings and named one of the 2025 Top 100 Event Industry Leaders by the Black In Events Network—further cementing her status as a respected and visionary leader in her field.
LATOYA'S extensive experience spans both corporate and agency environments, where she has led over 500 successful events, consistently driving profit, enhancing brand visibility, and implementing innovative strategies that result in cost reductions without compromising quality.
Latoya S. McCreary is a Certified Meeting Professional (CMP) and award-winning event and marketing strategist with 20+ years of expertise in managing large-scale, multi-million dollar corporate meetings and events.
CEO + PRINCIPAL EVENT STRATEGIST
CMP, PCA
COO + MANAGING PARTNER
Brandon McCreary
CMA, CBCP
EVENT MANAGER
Samantha Bellegarde
MSIMC
EXECUTIVE ASSISTANT
Wendy Nakitari
GRAPHIC DESIGNER
Sana Kobani
We tailor each experience through five core pillars:
The L’ Shanell 5-Star Framework™
Our approach to event planning is fresh, creative, fun, and professional — and most importantly, highly representative of each client. The L’ Shanell 5-Star Framework™ is our signature method that transforms event planning into a strategic, worry-free, and memorable process. Every detail is designed to reflect your unique vision, brand personality, goals, and style, while ensuring flawless execution and lasting impact.
The foundation of a strategic event is established by the objectives, budget, and message. We get to know you and your business intimately. We become your partner.
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01 / FOUNDATION
02 / COMMUNICATION
03 / PRESENTATION
04 / EXPERIENCE
05 / RESULTS
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Unique brand traits and messages are effectively communicated to the appropriate audience. We ensure flawless execution and communication with all event partners. We guide you during difficult decisions along the way.
01 / FOUNDATION
02 / COMMUNICATION
03 / PRESENTATION
04 / EXPERIENCE
05 / RESULTS
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Brand presentation is visually appealing and polished with immaculate attention to detail. We make sure your message and branding are consistent across all platforms. We bring your brand’s voice to life.
01 / FOUNDATION
02 / COMMUNICATION
03 / PRESENTATION
04 / EXPERIENCE
05 / RESULTS
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A dynamic multi-sensory experience is crafted to appeal to, attract, and excite guests’ five senses. We take care of every detail, so you don’t have to. We keep your event on schedule while you actually enjoy yourself.
01 / FOUNDATION
02 / COMMUNICATION
03 / PRESENTATION
04 / EXPERIENCE
05 / RESULTS
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- Increased quality of your programs
- An immersive guest experience
- Time and cost savings
- Risk mitigation
- Enhanced Brand Awareness
- Quality Warm Leads
- Increased Profits
01 / FOUNDATION
02 / COMMUNICATION
03 / PRESENTATION
04 / EXPERIENCE
05 / RESULTS
We conceptualize, plan, and execute the following creative branded events along with teams that we lead.
OUR SIGNATURE EVENTS
Each of these events typically involves venue and vendor sponsorships and collaborations, contract negotiation, marketing (online, email, social media), content development, registration website build, event design and styling, onsite presentations, speaker management, budget management, and survey creation and analysis.
EPU's objectives are to:
- Connect meeting and event professionals in order to create meaningful and authentic relationships and future collaborations
- Maximize attendees' time by meeting more contacts in a few hours than they would in 6 months through our signature speed networking
- Inform guests of industry trends, developments, best practices, tools, and resources
- Educate aspiring event professionals on how to get into the industry, maintain professionalism, and how to partner with fellow event professionals
Event Pros Unplugged
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Our signature events are designed to foster impactful conversations, develop powerful connections, spark new business ideas, and create transformative collaborations. These inclusive and intimate settings enable an atmosphere of authenticity, encouragement, professional and personal growth. Being surrounded by a community of like-minded women entrepreneurs who truly understand the ups and downs of entrepreneurship is the key to reaching a new level of success. We want you to win, sis!
L' Shanell Boss Round Table
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We strive to be the central source for job and casting call postings, brand promotion, idea exchange, and collaboration in the Chicago fashion industry.
I Am Chicago Fashion
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